Bruce Caldwell

I assist a variety of businesses in creating stellar websites, decreasing load times, improving UI/UX, and increasing lead flow and data attribution.

My work primarily consists of architectural problem-solving, finding ways to structure projects in an optimal way, and creating content and marketing strategies to enable the highest return with the least possible amount of wasted effort.

Getting deep into code solutions is still a large part of my work, though mentoring others to enable them to create their own solutions and providing the resources to problem solve for themselves has also proven to be key.

Briine enabled a small group of like-minded developers and marketing experts to collaborate and develop solutions with open discussion and a learning-focused environment.

Experimental in nature, the collective created an environment where projects leveraged new programming languages and tools focused specifically on what was ideal on a case-by-case basis.

The collective effort assisted members in advancing in their career goals, creating a network of experts that share ideas, visions, and solutions to this day.

• Creating and updating internal tooling used by support and finance teams in the company.
• Discovering and fixing bugs with internal endpoints and processes that affect the company's financial liability.
• Writing code that performs complex currency conversions and interacts with thousands of records in a highly complex ecosystem.
• Reporting progress and issues to several different teams and supervisors.

• Added processes that lowered the company's financial liability in cases where millions of dollars were involved, and cut requirements for support by a large percentage.
• Increased performance for several internal methods and processes to decrease server stress and lower latency across 70% of endpoints in the code base.
• Increased security by reworking internal tooling to patch possible risks that could occur within the chain of command.
• Assisted in the addition of new currencies that increased profits by 20%+.

NodeJS, Angular, MongoDB, Bash, HTML, CSS and JavaScript.

• Providing ownership of the many web properties the company has.
• Implementing and testing analytics and lead generation tracking as well as A/B testing.
• Managing and working with a small team of marketers and developers to improve customer experience.
• Updating internal CRM processes to maximize sales team efficiency.
• Discussing business needs and providing consultation in C-level meetings.

• Ported 30+ legacy websites from a platform built many years earlier with no available source code to modern languages, decreasing load times by 60%+ across the board.
• Lowered bounce rates on some web properties by up to 80% in some situations.
• Increased workable lead flow 20% working with the company's marketing manager.
• Decreased server costs by 90% by moving from self-hosted servers at a colocation facility to the cloud.

NodeJS, React, Angular, MongoDB, MySQL, PHP, Bash, AWS, HTML, CSS, JavaScript and Java.

• Worked closely with database modeling, project management, and became more comfortable with goal expectation and project timescale.
• Create API endpoints that interact with NoSQL databases.
• Create views that pull data from API endpoints.
• Design and create migrations for NoSQL databases.

• Contributed to database models for client projects with specific needs.
• Built application-level scripts and views used to power small businesses.
• Developed solutions in an environment where language was a moderate barrier.

NodeJS, MongoDB, PostgreSQL, MySQL, Bash, HTML, CSS, JavaScript and AWS.

• Provide quality technical support and detailed configuration instruction for a suite of WordPress plugins and themes.
• Write and record articles and videos explaining and documenting various aspects of the products the company sold.
• Relay customer needs to technical staff, and contribute to various code fixes and feature adds.
• Assist in debugging code on many server platforms with varying configurations.

• Created Knowledge Base Articles that improved support efficiency on popular topics.
• Created response templates that were used by other members of the support staff to increase efficiency in support.
• Assisted in finding and debugging issues in edge cases with payment processors to save our clients money and lower business liability.

PHP, WordPress, JavaScript, HTML, CSS, jQuery and Bash.

Skill Breakdown